FinanceWithin provides full-service finance and accounting to DTC, retail and CPG brands.
We operate as an extension of your team and bring a growth-oriented mindset to finance and accounting - enabling smarter insights and better decisions.
Full-Service Capabilities
From fractional CFO and FP&A to controller and bookkeeping, we’re a full-service partner.
Deep Industry Experience
We specialize in consumer product brands and have 20+ years of experience working across verticals
By Entrepreneurs, For Entrepreneurs
Enabling smarter insights and better decisions. A growth-oriented mindset to finance and accounting.
Tech Enabled
Connecting finance infrastructures to unlock business growth. We use best in class cloud- based solutions.
Business Advisory
We don’t just do financial accounting. We understand the ”why” behind key decisions and help you do the same.
Extension of your team
We’re more than an outsourced financial advisor. We operate as a true partner and an extension of your team.
Investor’s Lens
Operator’s Discipline
Entrepreneurial Approach
Where FinanceWithin creates value for clients
We help our clients think through the macro and the micro; enabling them to build productive assets.
Building, running and growing a business is hard, we bring our experience and expertise across finance, operations and accounting to help clients make smarter decisions.
We’re built for entrepreneurs and by entrepreneurs. We go beyond just proformas and credits = debits. We think through the mechanics of the business and build financial frameworks to unlock real value in brands.
Where FinanceWithin creates value for clients
We Help Clients Build Investor-Grade Businesses
Fractional CFO
Strategic planning, performance improvement, governance and compliance, investor relations, fundraising, capital market solutions.
Working capital advisory, cash planning for inventory, omnichannel S&D planning, insurance and contracts review, growth strategy and expansion.
Management Accounting
Controller level monthly close, investor-ready financial reporting, supporting documentation against each close, AP, support on setting internal controls.
